很多人覺(jué)得發(fā)給客戶發(fā)郵件很難，尤其是開(kāi)發(fā)信。但實(shí)際上，郵件確實(shí)是發(fā)展外貿(mào)新業(yè)務(wù)最經(jīng)得起考驗(yàn)的銷售策略之一。JustReachOut外展資訊服務(wù)公司的創(chuàng)始人Dmitry Dragilev表示，他能夠通過(guò)他們的郵件幫助一家名為Polar的創(chuàng)業(yè)公司

Tks & br,Jack company (這里留下公司名、電話、傳真、郵件就可以了，正文就可以寫的很簡(jiǎn)單。)Tel:Fax:Mail:Website: *** (請(qǐng)記住，如果你非要在里面加上網(wǎng)頁(yè)鏈接，請(qǐng)放在簽名里，不要放正文，讓人感覺(jué)更像搞推銷

修改后的郵件明顯更加簡(jiǎn)練，同時(shí)話術(shù)表達(dá)在無(wú)形中引導(dǎo)客戶進(jìn)一步聯(lián)系。但是該郵件還是有些簡(jiǎn)單，在實(shí)際的郵件中，我們應(yīng)該針對(duì)特定的產(chǎn)品與當(dāng)前情況增添較為詳細(xì)的內(nèi)容。郵件寫作案例 這是一個(gè)美國(guó)客戶，詢問(wèn)了我們一款電競(jìng)椅的

開(kāi)發(fā)信寫作注意點(diǎn) 1. 郵件的標(biāo)題 2. 3C原則（Clarity、Conciseness、Courtesy）3. 目標(biāo)導(dǎo)向 4. 注重細(xì)節(jié) 郵件寫作案例 這是一個(gè)美國(guó)客戶，詢問(wèn)了我們一款電競(jìng)椅的價(jià)格。我們的業(yè)務(wù)員報(bào)價(jià)之后，客戶沒(méi)有反應(yīng)，跟蹤了幾次依然

Dear xx，Good day.This is xx from xx .We are the supplier of xx. Glad to contact with you.Enclosed is purchse order for your company, please kindly check it.Any questions please kindly contact with me

YOUR NAME here!

以下是節(jié)日等參考郵件： 1. 客戶過(guò)節(jié)， 送祝福Dearxxxx Happy xxx and we wish you, your family, company enjoy your holidays. As for xxx, if you need any info,pls contact me at any time. We will try our

新人接手老客戶業(yè)務(wù)的外貿(mào)郵件怎么寫啊,寫一份模板來(lái)參考參考,表達(dá)正式一點(diǎn)

外貿(mào)開(kāi)發(fā)信模板模板三：Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs:We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would

釋義：開(kāi)發(fā)信就是外貿(mào)業(yè)務(wù)員給客戶發(fā)送尋求合作的郵件。開(kāi)發(fā)信模板 英文大全如下：①發(fā)了開(kāi)發(fā)信后客戶沒(méi)回音，催！Dear ***,Sorry to trouble you again!Please find my mail below. Could you please kindly check by

一般老外看郵件通常就是3秒掃一眼，然后決定郵件的命運(yùn)，我們一般寫開(kāi)發(fā)信時(shí)只要突出重點(diǎn)就可以了。下面是例文： Hi Sir,Glad to hear that you're on the market for fiberglass. We specialize in this field for

We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to

外貿(mào)開(kāi)發(fā)信英語(yǔ)范文1 Dear,How are you today?ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier.FREE SAMPLES & Catalogues will be sent if

英語(yǔ)外貿(mào)的開(kāi)發(fā)信怎么寫?

因此，針對(duì)開(kāi)發(fā)信的撰寫，外貿(mào)人應(yīng)該好好下一番功夫。下面我們就來(lái)說(shuō)說(shuō)開(kāi)發(fā)信的寫作技巧與案例~開(kāi)發(fā)信寫作注意點(diǎn) 1. 郵件的標(biāo)題 2. 3C原則（Clarity、Conciseness、Courtesy）3. 目標(biāo)導(dǎo)向 4. 注重細(xì)節(jié) 郵件寫作案例 這是一

we enclose a copy of our Export List covering the main items sup pliable at present.Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotation

外貿(mào)英文開(kāi)發(fā)信范文1 Dear Sir,This is XX from a manufacturer specializing in producing XXX in China.We have been in this industry for over 10 years,please have a look at our website:XXX,you will find

一般我們?cè)陂_(kāi)發(fā)信的末尾會(huì)寫上一兩句希望對(duì)方給與回應(yīng)或者勸客戶立刻采取行動(dòng)的語(yǔ)句。1） Feel free to contact with us if you have any questions regarding our products..,2） We are looking forward to your specific

1）簡(jiǎn)潔。內(nèi)容一定要簡(jiǎn)潔，盡量控制在3段以內(nèi)，每段不超過(guò)兩句話。2）簡(jiǎn)單。用你能用的簡(jiǎn)單的單詞，最好都是初高中的詞匯，那就最理想了。讓每個(gè)即使是非英語(yǔ)國(guó)家的客人都不會(huì)產(chǎn)生歧義。3）準(zhǔn)確。內(nèi)容要到位，不說(shuō)任何

一般老外看郵件通常就是3秒掃一眼，然后決定郵件的命運(yùn)，我們一般寫開(kāi)發(fā)信時(shí)只要突出重點(diǎn)就可以了。下面是例文： Hi Sir,Glad to hear that you're on the market for fiberglass. We specialize in this field for

外貿(mào)開(kāi)發(fā)信要怎么寫簡(jiǎn)單點(diǎn)的。

篇一:外貿(mào)開(kāi)發(fā)信問(wèn)候語(yǔ) 外貿(mào)開(kāi)發(fā)信問(wèn)候語(yǔ):1.Nicedaytoday!2.Longtimenotalk,howareyounow?Hope everthingiswellwithyou.3.Inthemeantime,pleasepayattentionto relaxwhenyouarebusyinyourbusinessand triedjourny.4.Sincerelywish

這樣回憶過(guò)之后，是不是發(fā)現(xiàn)了你作為客戶，對(duì)郵件也有很苛刻的選擇標(biāo)準(zhǔn)呢？你作為外貿(mào)人，發(fā)送開(kāi)發(fā)信給客戶要闖過(guò)第一關(guān)，是寫好標(biāo)題，保證開(kāi)發(fā)信被客戶打開(kāi)。一、寫好標(biāo)題提高打開(kāi)率 開(kāi)發(fā)信標(biāo)題，至今有無(wú)數(shù)人寫過(guò)，迭代

第五：激勵(lì)性結(jié)尾 一般我們?cè)陂_(kāi)發(fā)信的末尾會(huì)寫上一兩句希望對(duì)方給與回應(yīng)或者勸客戶立刻采取行動(dòng)的語(yǔ)句。1） Feel free to contact with us if you have any questions regarding our products..,2） We are looking forwar

KENWEINI makes every effort to send you only information we believe you will find useful. We apologize if this information is no longer valuable to you. Please email us at to be removed from our mailing li

外貿(mào)開(kāi)發(fā)信怎么寫最好?老外對(duì)于郵件閱讀有什么樣的習(xí)慣?

Please advise your business e-mail address, I will send you our full inquiry with all details or find enclosed files.Your early reply would be appreciated.Best regards,YYYYY Purchasing Manager XXXX COMPANY Addre

英文商務(wù)郵件格式范文一 Dear Mr. Jones:We have received your letter of 9th April showing your interest in our complete product information.Our product lines mainly include high quality te_tile products. To give

Can you introduce your company to us, or your target products market, thank you. （分析：這句話不太妥當(dāng)。第一次郵件客戶沒(méi)有義務(wù)也不會(huì)很愿意回答你的問(wèn)題）We look forward to your specific enquiries and hope

Dear Sir: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world.Reports from users confirm what we knew before it was put on the market

Dear X,Thank you for your inquiry.Yes, we have this item in stock. How many do you want? Right now, we only have X lots of the X color left. Since they are very popular, the product has a high

1. Landing the First Communication: Introduction Email to Potential Clients敲定第一次溝通:向潛在客戶發(fā)送電子郵件這封電子郵件用來(lái)介紹公司情況,關(guān)鍵是建立你在客戶心中專業(yè)的形象,并且提出溝通的邀請(qǐng)。Hi [Prospect],We’re a Y com

外貿(mào)英語(yǔ)郵件格式一 Dear purchasing manager,Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years‘s experience.so we want to avail ourselves of opportunity establish

外貿(mào)郵件范文?

Should you have any questions,call me,let's talk details.Best regards!Leon 外貿(mào)開(kāi)發(fā)信模板模板二：Dear purchasing manager,Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with

一般我們?cè)陂_(kāi)發(fā)信的末尾會(huì)寫上一兩句希望對(duì)方給與回應(yīng)或者勸客戶立刻采取行動(dòng)的語(yǔ)句。1） Feel free to contact with us if you have any questions regarding our products..,2） We are looking forward to your specific

英文開(kāi)發(fā)信模板如下所示。1、最簡(jiǎn)潔開(kāi)發(fā)信模板。here, exporting with good quality and low price in US。Call me, let's talk details。Rgds。2、簡(jiǎn)潔開(kāi)發(fā)信模板。We, Co. Ltd, is professional in precision machinin

Writing of international opening letters 釋義：開(kāi)發(fā)信就是外貿(mào)業(yè)務(wù)員給客戶發(fā)送尋求合作的郵件。開(kāi)發(fā)信模板 英文大全如下：①發(fā)了開(kāi)發(fā)信后客戶沒(méi)回音，催！Dear ***,Sorry to trouble you again!Please find my mail below

國(guó)際開(kāi)發(fā)信的書寫英文

百度上看到的，外貿(mào)營(yíng)銷郵件方法如下： 做外貿(mào)好用的郵箱軟件有哪些？做外貿(mào)與客戶溝通時(shí)，為了保證郵件安全，可以選擇企業(yè)郵箱，在發(fā)送開(kāi)發(fā)信拓展客戶階段，TOM企業(yè)郵箱的快速收發(fā)可以讓用戶體驗(yàn)到我們的產(chǎn)品和服務(wù)。企業(yè)郵箱的使用提高了外貿(mào)業(yè)務(wù)溝通的效率，那么就來(lái)看看外貿(mào)客戶搜索郵箱軟件有哪些、外貿(mào)營(yíng)銷郵件如何群發(fā)？ 外貿(mào)客戶搜索郵箱軟件有哪些？ 外貿(mào)用戶選擇群發(fā)郵件，首先要考慮的點(diǎn)是郵件的安全性和發(fā)信速度，TOM企業(yè)郵箱是國(guó)際著名的郵箱廠商，可以很好的滿足各種發(fā)信需求，有效保障外貿(mào)郵件來(lái)往的穩(wěn)定。 在企業(yè)郵箱的官網(wǎng)點(diǎn)擊免費(fèi)試用提交信息，就可以快速完成注冊(cè)，郵箱開(kāi)通4年能用8年，如果有公司官網(wǎng)域名的話，可以開(kāi)通域名郵箱，在外貿(mào)與客戶溝通時(shí)，也能提高自己的信譽(yù)度，與客戶建立更好的合作。 外貿(mào)營(yíng)銷郵件如何群發(fā)？ 郵箱注冊(cè)成功后，一些創(chuàng)業(yè)公司就可以發(fā)送外貿(mào)營(yíng)銷郵件來(lái)拓展客戶，單次可以群發(fā)幾百封郵件。對(duì)外群發(fā)郵件時(shí)，可使用群發(fā)單顯功能，用戶收到郵件時(shí)，只會(huì)顯示自己一個(gè)收件人，非常方便，這是普通郵箱所沒(méi)有的。 另外，TOM企業(yè)郵箱給每位企業(yè)員工提供的都是無(wú)限郵箱容量，對(duì)于我這種有容量焦慮的人來(lái)說(shuō)，是非常友好的，再也不用刪郵件去騰空間了；而且，企業(yè)郵箱支持一鍵撤回和誤刪恢復(fù)，這在任何時(shí)候都是非常好用的功能，挽救了好多次的尷尬場(chǎng)面。企業(yè)郵箱還能用手機(jī)綁定微信隨心郵，直接在手機(jī)上收發(fā)郵件，不占用手機(jī)內(nèi)存，方便快捷。
　　外貿(mào)郵件怎么發(fā)? 下面是我為你整理的外貿(mào)郵件范文，希望對(duì)你有用! 　　外貿(mào)郵件范文1 　　主動(dòng)跟新買家建立聯(lián)系 　　Dear Mr. Jones: 　　We understand from your information posted on Alibaba.com that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. 　　We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at Http://www.howseek.com which includes our latest product line. 　　Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. 　　Sincerely, 　　John Roberts 　　對(duì)新買家要求建立業(yè)務(wù)聯(lián)系的回復(fù) 　　Dear Mr. Jones: 　　We have received your letter of 9th April showing your interest in our complete product information. 　　Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at Http://www.howseek.com which includes our latest product line. 　　We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. 　　Sincerely,. 　　向老客戶介紹公司新的產(chǎn)品信息 　　Dear Mr. Jones: 　　We have refreshed our online catalog at http://www.howseek.com, and now it covers the latest new products, which are now available from stock. 　　We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We would be very happy to send samples to you for close inspection. 　　We will keep you informed on our progress and look forward to hearing from you. 　　Sincerely, 　　回復(fù)對(duì)某個(gè)產(chǎn)品的查詢 　　Dear Mr. Jones: 　　Thank you for your inquiry of 16 March. We are pleased to hear that you are interested in our product "toaster". 　　We've enclosed the photo and detailed information of the product for your reference: 　　Product: toaster 　　Specification: xxxxxxxxxxxxxxx 　　Package: 1pcs/box Price: 10usd/pcs 　　Payment: L/C 　　For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%. Payment is to be made by irrevocable L.C at sight. 　　We look forward to receiving your first order. 　　Sincerely, 　　無(wú)法提供對(duì)方查詢中所要求的產(chǎn)品時(shí) 　　Dear Mr. Jones: 　　Thank you for your enquiry of 12 March cate 9 cable. 　　We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand. 　　We would, however, like to take this opportunity to offer the following material as a close substitute: 　　Cate 5, US$__ per meter FOB Shanghai, including your commission 2%. 　　Please visit our catalog at http://www.xxxxxxxxx.com for more information on this item. If you find the product acceptable, please email us as soon as possible. 　　Sincerely, 　　查詢對(duì)方公司的產(chǎn)品 　　Dear Sir or Madam: 　　We know that you are exporters of textile fabrics. 　　We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used. 　　We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned. 　　When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items. Prices quoted should include insurance and freight to San Francisco. 　　Sincerely, 　　外貿(mào)郵件范文2 　　作為買家，認(rèn)為對(duì)方報(bào)價(jià)太高 　　Dear Mr. Jones, 　　We acknowledge receipt of both your offer of May 6 and the samples of Men's Shirts, and thank you for these. 　　While appreciating the good quality of your shirts, we find your price is rather too high for the market we wish to supply. 　　We have also to point out that the Men's Shirts are available in our market from several European manufacturers, all of them are at prices from 10% to 15% below the price you quoted.Such being the case, we have to ask you to consider if you can make reduction in your price, say 10%.As our order would be worth around US$50,000, you may think it worthwhile to make a concession. 　　We are looking forward to your reply, 　　Sincerely, 　　要求對(duì)方開(kāi)立信用證 　　Dear Mr. Jones: 　　With reference to the 4,000 dozen shirts under our Sales Confirmation No.SX260, we wish to draw your attention to the fact that the date of delivery is approaching but up to the present we have not received the covering L/C. 　　Please do you utmost to expedite its establishment so that we may execute the order within the prescribed time. In order to avoid subsequent amendments, please see to it that the L/C stipulations are in exact accordance with the terms of the contract. 　　We look forward to receiving your favorable response at an early date. 　　Sincerely, 　　因?qū)Ψ轿茨苋缙谛庞米C而交涉 　　Dear Mr. Jones: 　　With reference to our Sales Confirmation No.825 dated August 10, 2002, we regret to say that your letter of credit has not yet reached us up to the time of writing. This has caused us much inconvenience as we have already made preparations for shipment according to the stipulations of the said Sales Confirmation. 　　You must be aware that the terms and conditions of a contract once signed should be strictly observed, failure to abide by them will mean violation of contract. If you refer to our Sales 　　Confirmation, you will see the clause reading: "The Buyer shall establish the covering Letter of Credit before 30th August, 2002, failing which the Seller reserves the right to rescind the contract without further notice." The goods you ordered have been ready for quite some time and the demand of late has been so great that we find it hard to keep them for you any longer. However, in consideration of our friendly business relations, we are prepared to wait for your L/C, which must reach us not later than October 5, 2002. If we again fail to receive your L/C in time, we shall cancel our Sales 　　Confirmation and ask you to refund to us the storage charges we have paid on your behalf. 　　Your cooperation in this respect will be appreciated. 　　Sincerely, 　　外貿(mào)郵件范文3 　　拒絕對(duì)方做獨(dú)家代理商的要求 　　Dear Mr. Jones: 　　Thank you for your letter of 15th September. 　　As we are now only at the get-acquainted stage, we feel it is too early to take into consideration the matter of sole agency. In our opinion, it would be better for both of us to try out a period of cooperation to see how things go. Also, it would be necessary for you to test the marketability of our products at your end and to continue your efforts in building a larger turnover to justify the sole agency arrangement. 　　We enclose our latest pricelist covering all the products we handle within the framework of your specialized lines. We look forward to hearing from you. 　　Sincerely, 　　處理對(duì)貨損的投訴 　　Dear Mr. Jones: 　　We have received your letter of 18th July, informing us that the sewing machines we shipped to you arrived in a damaged condition on account of imperfectness of our packing. Upon receipt of your letter, we have given this matter our immediate attention. We have studied your surveyor's report very carefully. 　　We are convinced that the present damage was due to extraordinary circumstances under which they were transported to you. We are therefore not responsible for the damage; but as we do not think that it would be fair to have you bear the loss alone, we suggest that the loss be divided between both of us, to which we hope you will agree. 　　Sincerely,
分享一下開(kāi)發(fā)信的結(jié)構(gòu)及應(yīng)該使用的郵箱。 一.郵箱品牌? 這個(gè)的關(guān)系很大，重點(diǎn)是郵箱服務(wù)商的通道。海外發(fā)信對(duì)服務(wù)器、ip、系統(tǒng)的要求很高。建議用收費(fèi)的郵箱，系統(tǒng)更好。目前業(yè)內(nèi)TOM的vip郵箱是收費(fèi)郵箱行業(yè)中知名度較高的，且性價(jià)比不錯(cuò)?？梢酝扑] 二.外貿(mào)撰寫結(jié)構(gòu) 1.?標(biāo)題：10-20字內(nèi)，抓住要領(lǐng)獲得客戶注意力 2.?Rapport：DearMr. 3.可信的利益陳述：你必須建立你的可信度，解釋客戶為何同你關(guān)聯(lián)，你能給他帶來(lái)什么好處，你的相關(guān)能力何在？你給他的提議是什么？要高度概述的同時(shí)，保持力度。需要較好的語(yǔ)言功底。 4.?特別陳述：你公司有何特別之處，最好“只能”同你們合作。 5.?特別的offer:這個(gè)往往是給客戶一個(gè)強(qiáng)烈回復(fù)的動(dòng)機(jī)。 6.?提請(qǐng)行動(dòng)：接下來(lái)希望客戶如何行動(dòng)，給一個(gè)提請(qǐng)行動(dòng)的祈使句，或者一個(gè)問(wèn)句，請(qǐng)客戶回答。 7.?PS：有時(shí)PS非常管用，算是對(duì)開(kāi)發(fā)信的一句話總結(jié)，并繼續(xù)敦促客戶采取行動(dòng)。3和4是開(kāi)發(fā)信的核心所在。6處理好結(jié)尾對(duì)于回復(fù)率有很大的影響。業(yè)務(wù)員一定要花時(shí)間想清楚，你能給對(duì)方帶來(lái)什么好處，并簡(jiǎn)明扼要地講出來(lái)。最后，你希望客戶怎么做，要明確地講出來(lái)。一些ifyouhaveanyinterest,這種常見(jiàn)的結(jié)尾是沒(méi)有力度的。不如，Pleasesendusyourenquirywithyourspecificneeds.或者，Whatmaterials(models)youaresellingnow?
明確的主題一個(gè)不明確的主題，會(huì)讓客人根本沒(méi)興趣去打開(kāi)陌生人的郵件。這個(gè)就需要經(jīng)驗(yàn)了，內(nèi)容要言簡(jiǎn)意賅，直接吸引客人通過(guò)主題去點(diǎn)開(kāi)郵件，目的就達(dá)到了。至于他看了以后有沒(méi)有反應(yīng)，就要看實(shí)際情況和你內(nèi)容的功力了。使用最最簡(jiǎn)單的詞匯和句子。需要多學(xué)多模仿客人的郵件，用最簡(jiǎn)單的詞匯來(lái)表達(dá)你要表達(dá)的東西。外貿(mào)函電的精髓就是，“簡(jiǎn)單簡(jiǎn)單再簡(jiǎn)單”，能用一個(gè)詞表達(dá)的絕對(duì)不用兩個(gè)詞或短語(yǔ)，能用一句話寫清楚的，絕對(duì)不寫兩句。誰(shuí)能用最少的句子表達(dá)同樣的意思，那就是最厲害的！多使用被動(dòng)語(yǔ)態(tài)。我們明天會(huì)寄你樣品。中國(guó)人喜歡說(shuō)We'll send you the samples tomorrow. 這句話沒(méi)錯(cuò)，語(yǔ)法正確，意思清楚，但是老外就不喜歡這樣說(shuō)。他們通常會(huì)這樣寫：Samples will be sent to you tomorrow. 用得是被動(dòng)語(yǔ)態(tài)，人稱就沒(méi)有了。語(yǔ)氣要緩和。其實(shí)郵件本身是比較死板的，在電腦面前閱讀那些冰冷的字眼，和面對(duì)面的交談或者電話溝通是完全不一樣的?？匆痪湓挕癙ls give me reply today.” 這句話如果面對(duì)面講，客人不會(huì)覺(jué)得有什么問(wèn)題，會(huì)很高興說(shuō)ok，或者no problem；如果電話里說(shuō)，也不會(huì)有大問(wèn)題；但如果放在郵件里，是不是略微生硬了一點(diǎn)點(diǎn)呢？如果改成Could you please help to give me reply today? 用的是疑問(wèn)句，加上could, help這樣的字眼顯得十分委婉，但是又明確表達(dá)了你希望今天得到答復(fù)的準(zhǔn)確意愿。這樣不是更好么？所以please, help, kindly, could, thank you, appreciate這樣的話在郵件來(lái)往中是很普遍的。除非你和客人已經(jīng)非常熟了，偶爾客套一下即可，平常就可以不需要了。
外貿(mào)生意中應(yīng)該注意的事項(xiàng)
外貿(mào)生意中應(yīng)該注意的事項(xiàng)
用戶回復(fù)幾率提高的最重要因素就是找對(duì)用戶，找對(duì)用戶，其次就是在對(duì)的時(shí)間發(fā)送最恰當(dāng)?shù)拈_(kāi)發(fā)信。 用戶信息收集好了，怎么去寫開(kāi)發(fā)信呢？或者大家也有疑問(wèn)，現(xiàn)在開(kāi)發(fā)信還有用嗎？開(kāi)發(fā)信不就是推銷信嗎，不就是傳單海報(bào)嗎？還有效果嗎？ 01、寫開(kāi)發(fā)信過(guò)時(shí)了嗎？ No，當(dāng)然沒(méi)有，寫開(kāi)發(fā)信一直都是外貿(mào)行業(yè)開(kāi)發(fā)用戶的主流方法，縱觀目前眾多的b2b平臺(tái)、線上/線下展會(huì)或者社媒，都在采用開(kāi)發(fā)信獲取用戶；開(kāi)發(fā)信是買家避開(kāi)共享用戶，建立獨(dú)立客戶池的最好方式之一。 02、為什么用戶不回復(fù)開(kāi)發(fā)信？ 很多外貿(mào)小伙伴每天都發(fā)出去幾百甚至幾千封的郵件，但是石沉大海，小編總結(jié)一下目前在寫開(kāi)發(fā)信時(shí)，人們常犯的錯(cuò)誤，大家可以對(duì)照查看； 1、總是再談?wù)撟约旱墓竞彤a(chǎn)品； 2、郵件太長(zhǎng)，要求和內(nèi)容都太多； 3、郵件內(nèi)容缺少證明和支撐； 4、他們完全不認(rèn)識(shí)你，不知道你的存在； 5、開(kāi)發(fā)信中有錯(cuò)別字或者語(yǔ)法錯(cuò)誤； 6、開(kāi)發(fā)信發(fā)完沒(méi)有任何跟進(jìn)或者沒(méi)有持續(xù)跟進(jìn)； 7、郵件的有效性太低，大多都是劣質(zhì)郵件； 8、郵件主旨和收件人無(wú)相關(guān)性； 03、到底什么時(shí)候發(fā)送開(kāi)發(fā)信最合適？ 根據(jù)小編多方整理數(shù)據(jù)分析： 一周最適合發(fā)郵件的時(shí)間：周一&周二 一天最適合發(fā)開(kāi)發(fā)信的時(shí)間：下午12點(diǎn)到1點(diǎn)之前，早上9點(diǎn)到10點(diǎn) 一周五天工作日之內(nèi)，基本上回復(fù)郵件都是差不多的，僅在周五有比較大的差距；一天24小時(shí)當(dāng)中，下午一點(diǎn)收到的回復(fù)最多，上午10點(diǎn)鐘是一天中回復(fù)郵件的第2個(gè)峰值；而在晚上8點(diǎn)到第2天七點(diǎn)鐘，一般回復(fù)率都比較低，所以盡量避免。 在中午12點(diǎn)到1點(diǎn)的郵件打開(kāi)率較低，1點(diǎn)之后打開(kāi)率又會(huì)上升，4點(diǎn)之后一直到12點(diǎn)都是呈現(xiàn)下降趨勢(shì)，所以大家可以在午休結(jié)束時(shí)給用戶發(fā)送開(kāi)發(fā)信。 04、開(kāi)發(fā)信可以帶附件或者圖片？ 首先說(shuō)一下，我們發(fā)送開(kāi)發(fā)信的目的是保證成功發(fā)送成功而不是一定有回復(fù)，所以開(kāi)發(fā)信不要帶上附件圖片壓縮包。當(dāng)然，千萬(wàn)不要在正文里插入網(wǎng)址，因?yàn)榫W(wǎng)址會(huì)被郵件發(fā)垃圾系統(tǒng)里面被屏蔽，只有寫國(guó)外的鏈接，比如谷歌或者facebook等，至于網(wǎng)址，可以寫在郵件簽名里。 第一封開(kāi)發(fā)信可以插入公司的圖片1張、產(chǎn)品圖1張、團(tuán)隊(duì)的圖片或者可以展現(xiàn)公司實(shí)力的圖片，讓用戶建立信任感。 05 郵件回復(fù)模板推薦 Dear xx：（用戶名稱，建議不要用client或者friend，直接加客戶名稱，避免群發(fā)詞） I am xx from xx , mannufacture of xxxxx for more than xx years.Glad to learn you're on the market of XXX products. （第一段簡(jiǎn)單介紹，措辭簡(jiǎn)單即可，簡(jiǎn)單提到你知道他們是作什么市場(chǎng)，有利于下一步溝通。） Our main maket is xx, main products cover xxx，all of our products own xxx, also we have our own professional designers to meet any of your requriements. （第二段主要通過(guò)認(rèn)證、以前其業(yè)務(wù)襯托等來(lái)展現(xiàn)公司實(shí)力，不用high quality等，用襯托的方式做認(rèn)證） If any product meed your demand, please contact us for further information. ( 第三段，如果您有任何需求，可以隨時(shí)和我們聯(lián)系。) We're sure your any inquiry or requirement will get prompt attention. ( 一句話結(jié)束 ) Best regards, xx 開(kāi)發(fā)信是發(fā)展外貿(mào)的最有效并且最便捷的方式之一，它是挖掘潛在用戶、增進(jìn)用戶關(guān)系往來(lái)和促進(jìn)外貿(mào)業(yè)務(wù)的最佳選擇之一，大家一定要利用好手里的郵箱，珍惜每一封開(kāi)發(fā)信哦！
如何寫好威力強(qiáng)大外貿(mào)業(yè)務(wù)開(kāi)發(fā)信 開(kāi)發(fā)信的原則 這邊先談?wù)勔郧暗囊粋€(gè)德國(guó)客人給我的建議，我把他原文附上，但是名字和公司我刪掉了，其他一字不改，大家看看！ Dear C,As you mentioned last time, how to write a right email, pls find my reply as follows:1) short2) short3) short again4) delete all extra words5) make everything clear6) that's ok, order comes, ah~Have a nice day! 我要再重申一點(diǎn)，開(kāi)發(fā)信盡量不要用粗體，大寫，或者弄得五顏六色。除了一小部分標(biāo)新立異的客人，大部分人是不會(huì)喜歡的。只要掌握3個(gè)要素，效果會(huì)比漫天亂發(fā)要好得多。 1）簡(jiǎn)潔。內(nèi)容一定要簡(jiǎn)潔，盡量控制在3段以內(nèi)，每段不超過(guò)兩句話。 2）簡(jiǎn)單。用你能用的簡(jiǎn)單的單詞，最好都是初高中的詞匯，那就最理想了。讓每個(gè)即使是非英語(yǔ)國(guó)家的客人都不會(huì)產(chǎn)生歧義。 3）準(zhǔn)確。內(nèi)容要到位，不說(shuō)任何的廢話，每句話切中要點(diǎn)，不要漫無(wú)邊際。 很多sales朋友常常抱怨，開(kāi)發(fā)信效果很差，100封里面好幾十封退信，剩下的就是石沉大海，難得有一個(gè)老外回一句“No, thanks.”就可以讓你激動(dòng)半天。 其實(shí)大家有沒(méi)有想過(guò)，這樣的做法會(huì)嚴(yán)重挫傷自己的積極性?？梢栽囅胍幌拢?dāng)你一天坐在電腦面前12個(gè)小時(shí)，從google和各種黃頁(yè)搜索到客人信息，一封一封開(kāi)發(fā)信發(fā)出去，晚上滿臉疲憊的回家，等第二天滿懷希望上班的時(shí)候，郵箱里爆滿各種各樣的退信，你是什么感受？ 我以前也是做業(yè)務(wù)的，當(dāng)年大學(xué)畢業(yè)后從業(yè)務(wù)助理、跟單做起，后來(lái)做sales和sales manager，PA to director，一直到現(xiàn)在做buyer，中間換了幾份工作，也經(jīng)歷過(guò)大部分朋友所經(jīng)歷的各種問(wèn)題。我當(dāng)時(shí)也有這么一段時(shí)間，沒(méi)日沒(méi)夜地發(fā)推銷信，找新客人，無(wú)休止地報(bào)價(jià)，但效果甚微。后來(lái)跟很多不同的客人熟識(shí)了以后，私底下聊起才發(fā)現(xiàn)，當(dāng)初的開(kāi)發(fā)信寫的是大大有問(wèn)題的。很多老外也是做sales的，也會(huì)寫開(kāi)發(fā)信，為什么成交率比我們高很多？即使不說(shuō)成交率，回復(fù)率也大大高過(guò)我們？ 很多剛畢業(yè)的朋友們都是學(xué)國(guó)貿(mào)專業(yè)出來(lái)的，一般都學(xué)過(guò)外貿(mào)函電這門課，老師們反復(fù)教你們?cè)趺磳懮虅?wù)信函，怎么回詢盤等等，其實(shí)這些教材幾乎都是學(xué)院派人士編的，不是老掉牙過(guò)時(shí)的東西，就是和現(xiàn)實(shí)基本脫節(jié)的。很多老師一輩子都呆在學(xué)校里，連外貿(mào)都沒(méi)做過(guò)，你怎么能指望從他們這里學(xué)到寫商務(wù)信函的精髓？真正的好的email，必須要模仿老外的行文方式，尤其是英語(yǔ)為母語(yǔ)的客人！即使你的郵件寫得四平八穩(wěn)，語(yǔ)法精到，整篇下來(lái)沒(méi)有任何錯(cuò)誤，在大學(xué)里可以拿滿分作文了，可客人收到以后，還是怎么看怎么別扭。 詳詢我Q。發(fā)你郵箱也可以。
Dear ***, Hope everything goes well with you and your business ! Tks for your inquiry dated on ***, this is**(your name) from**(your company),hope you still remember me.Regarding to our offer which we quoted to you,should you have any queries pls do feel free to contact with us,we will do our utmost to support you. Have a nice weekend ! 以上供樓主參考，可以視具體情況稍作改動(dòng)
一個(gè)不明確的主題，會(huì)讓客人根本沒(méi)興趣去打開(kāi)陌生人的郵件。這個(gè)就需要經(jīng)驗(yàn)了，內(nèi)容要言簡(jiǎn)意賅，直接吸引客人通過(guò)主題去點(diǎn)開(kāi)郵件，目的就達(dá)到了。至于他看了以后有沒(méi)有反應(yīng)，就要看實(shí)際情況和你內(nèi)容的功力了。有些人寫郵件會(huì)這樣設(shè)置主題：“we are the manufacturer of lights”，又或者“need cooperation”，或者“Guangdong *** trading company ltd”，或者“price list for lights-Guangdong *** trading company ltd”等等，一看就知道是推銷信。當(dāng)你一個(gè)禮拜就收到一封推銷信，你可能會(huì)有興趣看看，但是如果你一天收到N封推銷信，估計(jì)就會(huì)很厭煩，直接刪掉算是客氣的了。所以如何把主題寫好，讓客人知道這是封推銷信，還是要忍不住打開(kāi)看看？就要根據(jù)之際情況來(lái)判斷了。 舉個(gè)例子吧，假設(shè)我是做太陽(yáng)能燈的公司DEF Co. Ltd，目前公司最大的客人是美國(guó)的Home Depot，盡管可能是通過(guò)貿(mào)易商做的，不是直接合作，但是完全可以當(dāng)作一個(gè)開(kāi)發(fā)新客人的籌碼！如果我要寫一封開(kāi)發(fā)信給美國(guó)的ABC inc（這個(gè)名字是我編的），我從google上了解了一些這個(gè)公司的信息，知道他們是美國(guó)的進(jìn)口商，有做太陽(yáng)能燈系列，希望能試著開(kāi)發(fā)這個(gè)客人，我一般會(huì)這樣寫主題，“Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd.” 其中，ABC inc代表了客人的公司名，你在寫給他的主題上首先加上他公司名，表示對(duì)他們公司的尊重；Home Depot vendor-solar light明確表示你是北美第二大零售商Home Depot的太陽(yáng)能燈供應(yīng)商，既表明了實(shí)力，也勾起他的興趣；最后的DEF Co., Ltd.代表自己公司。這樣一來(lái)，假設(shè)你找對(duì)了人，這個(gè)正是ABC公司太陽(yáng)能燈的buyer，又或者是他的某一個(gè)主管，突然某一天收到這么一個(gè)主題的郵件，哇，home depot的供應(yīng)商找上來(lái)了，太棒了，應(yīng)該看看是不是有合作機(jī)會(huì)，是不是比原有供應(yīng)商更好？他打開(kāi)郵件的概率會(huì)非常非常大！再說(shuō)了，這個(gè)主題設(shè)置的還有一個(gè)好處，就是客人即使暫時(shí)不回你郵件，只是放在收件箱里，但是將來(lái)某一天他突然想讓你報(bào)報(bào)價(jià)，很容易就能找到這封郵件！只要關(guān)鍵詞輸入home depot，保證一下子就找到。