因此，針對(duì)開(kāi)發(fā)信的撰寫(xiě)，外貿(mào)人應(yīng)該好好下一番功夫。下面我們就來(lái)說(shuō)說(shuō)開(kāi)發(fā)信的寫(xiě)作技巧與案例~開(kāi)發(fā)信寫(xiě)作注意點(diǎn) 1. 郵件的標(biāo)題 2. 3C原則（Clarity、Conciseness、Courtesy）3. 目標(biāo)導(dǎo)向 4. 注重細(xì)節(jié) 郵件寫(xiě)作案例 這是一

雖然這封郵件在語(yǔ)法和句式上沒(méi)有什么問(wèn)題，并且在前幾年可能可以被奉為“開(kāi)發(fā)信經(jīng)典模板”，但是如今這樣毫無(wú)亮點(diǎn)的寫(xiě)法已經(jīng)遠(yuǎn)遠(yuǎn)不能吸引現(xiàn)在的客戶，郵件發(fā)出去后也不會(huì)有好的效果。我們?cè)賮?lái)看看根據(jù)分析修改后的郵件：Dear

簡(jiǎn)潔外貿(mào)信回復(fù)模板 郵件回復(fù)模板推薦 Dear xx：（用戶名稱(chēng)，建議不要用client或者friend，直接加客戶名稱(chēng)，避免群發(fā)詞）I am xx from xx , mannufacture of xxxxx for more than xx years.Glad to learn you're on

Writing of international opening letters 釋義：開(kāi)發(fā)信就是外貿(mào)業(yè)務(wù)員給客戶發(fā)送尋求合作的郵件。開(kāi)發(fā)信模板 英文大全如下：①發(fā)了開(kāi)發(fā)信后客戶沒(méi)回音，催！Dear ***,Sorry to trouble you again!Please find my mail below

We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to

7、引用Cathy Jo的方法：寫(xiě)開(kāi)發(fā)信都是在充分熟悉客戶網(wǎng)站的基礎(chǔ)上，觀察他們網(wǎng)站的標(biāo)語(yǔ)，然后把相應(yīng)重要的內(nèi)容放上去?？蛻粢豢矗瑫?huì)對(duì)這個(gè)標(biāo)題有熟悉的感覺(jué)，就會(huì)打開(kāi)來(lái)看。任何人，對(duì)自己企業(yè)的標(biāo)語(yǔ)都是相對(duì)重視的。最后附上

外貿(mào)開(kāi)發(fā)信模板模板一：Hi Sir/Madam,Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty

外貿(mào)開(kāi)發(fā)信十大模版

筆定單的開(kāi)始往往始于出口商主動(dòng)向潛在客戶發(fā)信建立業(yè)務(wù)關(guān)系，而這個(gè)建立關(guān)系的開(kāi)發(fā)函的內(nèi)容，個(gè)人認(rèn)為可以包括如下內(nèi)容：第一：說(shuō)明客戶信息來(lái)源，即如何取得對(duì)方的資料。作為貿(mào)易商，個(gè)人SOHO者，可以通過(guò)駐外使館商務(wù)參贊處、

注意正確的拼寫(xiě)和語(yǔ)法。不要過(guò)度使用感嘆號(hào)。避免使用縮寫(xiě)的URL鏈接。更重要的是，如果是發(fā)給客戶的第一封郵件，最好在最后列出如何加入白名單的說(shuō)明，這樣可以有效防止你的郵件被直接發(fā)到垃圾郵箱。的電子郵件主題應(yīng)該是:寫(xiě)的

1.關(guān)于主題。主題不要太復(fù)雜，簡(jiǎn)單一點(diǎn)，讓人有一點(diǎn)點(diǎn)打開(kāi)你郵箱的沖動(dòng)，你的目的就達(dá)到了。關(guān)于這件作品還有很多需要學(xué)習(xí)的地方。當(dāng)然，如果你真的不會(huì)包裝，那就學(xué)學(xué)我，化繁為簡(jiǎn)。2.關(guān)于稱(chēng)呼。其實(shí)基本上你在發(fā)信之前

第五：激勵(lì)性結(jié)尾 一般我們?cè)陂_(kāi)發(fā)信的末尾會(huì)寫(xiě)上一兩句希望對(duì)方給與回應(yīng)或者勸客戶立刻采取行動(dòng)的語(yǔ)句。1） Feel free to contact with us if you have any questions regarding our products..,2） We are looking forwar

這樣回憶過(guò)之后，是不是發(fā)現(xiàn)了你作為客戶，對(duì)郵件也有很苛刻的選擇標(biāo)準(zhǔn)呢？你作為外貿(mào)人，發(fā)送開(kāi)發(fā)信給客戶要闖過(guò)第一關(guān)，是寫(xiě)好標(biāo)題，保證開(kāi)發(fā)信被客戶打開(kāi)。一、寫(xiě)好標(biāo)題提高打開(kāi)率 開(kāi)發(fā)信標(biāo)題，至今有無(wú)數(shù)人寫(xiě)過(guò)，迭代

外貿(mào)開(kāi)發(fā)信怎么寫(xiě)最好?老外對(duì)于郵件閱讀有什么樣的習(xí)慣?

外貿(mào)銷(xiāo)售開(kāi)發(fā)信是指公司向潛在或現(xiàn)有客戶發(fā)送的郵件，以促進(jìn)銷(xiāo)售。這些信件通常包含對(duì)公司產(chǎn)品或服務(wù)的介紹，同時(shí)還可能包含價(jià)格信息、樣品圖片和其他營(yíng)銷(xiāo)材料。開(kāi)發(fā)信可以幫助公司在競(jìng)爭(zhēng)激烈的市場(chǎng)中保持競(jìng)爭(zhēng)優(yōu)勢(shì)，增加銷(xiāo)售額和

開(kāi)信就是外貿(mào)業(yè)務(wù)員給客戶發(fā)郵件尋求合作。如何寫(xiě)信，請(qǐng)參考以下幾點(diǎn):1.關(guān)于主題。主題不要太復(fù)雜，簡(jiǎn)單一點(diǎn)，讓人有一點(diǎn)點(diǎn)打開(kāi)你郵箱的沖動(dòng)，你的目的就達(dá)到了。關(guān)于這件作品還有很多需要學(xué)習(xí)的地方。當(dāng)然，如果你真的不會(huì)

而外貿(mào)開(kāi)發(fā)信,則是你寫(xiě)給你的潛在客戶的第一封信件,其目的是開(kāi)發(fā)這個(gè)潛在客戶,希望建立業(yè)務(wù)合作,收獲訂單,擴(kuò)展業(yè)務(wù)。外貿(mào)開(kāi)發(fā)信拋送的是希望建立友好合作關(guān)系的橄欖枝,帶來(lái)的可能是滾滾不盡的金錢(qián)流,發(fā)出的是希望,期待的是回復(fù)。最最最

開(kāi)發(fā)信，顧名思義，開(kāi)發(fā)信就是作為外貿(mào)人，和客戶產(chǎn)生首次聯(lián)系的郵件或消息，目的是開(kāi)發(fā)這個(gè)潛在客戶，希望建立業(yè)務(wù)合作，收獲訂單，擴(kuò)展業(yè)務(wù)。無(wú)論是通過(guò)郵件形式發(fā)送還是通過(guò)社交媒體的評(píng)論、私信等形式發(fā)送，都是為了將信息有

什么是外貿(mào)開(kāi)發(fā)信,怎么寫(xiě)開(kāi)發(fā)信

一般我們?cè)陂_(kāi)發(fā)信的末尾會(huì)寫(xiě)上一兩句希望對(duì)方給與回應(yīng)或者勸客戶立刻采取行動(dòng)的語(yǔ)句。1） Your comments on our products or any information on your market demand will be really appreciated.2） We are looking forward

一般我們?cè)陂_(kāi)發(fā)信的末尾會(huì)寫(xiě)上一兩句希望對(duì)方給與回應(yīng)或者勸客戶立刻采取行動(dòng)的語(yǔ)句。1） Feel free to contact with us if you have any questions regarding our products..,2） We are looking forward to your specific

簡(jiǎn)潔外貿(mào)信回復(fù)模板 郵件回復(fù)模板推薦 Dear xx：（用戶名稱(chēng)，建議不要用client或者friend，直接加客戶名稱(chēng)，避免群發(fā)詞）I am xx from xx , mannufacture of xxxxx for more than xx years.Glad to learn you're on

Dear XXX Thanks for opening up my email.This is XXXX,后面跟職位，公司名字，有沒(méi)有無(wú)船承運(yùn)證號(hào)及其它認(rèn)證號(hào)之類(lèi)的, we are experts in handling export sea shipment(FCL/LCL)/Air shipment/Warehouse/Trucking/

How are you? （分析：“How are you？”的使用本身是沒(méi)有問(wèn)題的。雖然我們從小學(xué)就學(xué)習(xí)這樣的問(wèn)候方式，但是這句話在很多國(guó)家并不太常用。）We know your company from the internet and we know that your market is

一般老外看郵件通常就是3秒掃一眼，然后決定郵件的命運(yùn)，我們一般寫(xiě)開(kāi)發(fā)信時(shí)只要突出重點(diǎn)就可以了。下面是例文： Hi Sir,Glad to hear that you're on the market for fiberglass. We specialize in this field for

Writing of international opening letters 釋義：開(kāi)發(fā)信就是外貿(mào)業(yè)務(wù)員給客戶發(fā)送尋求合作的郵件。開(kāi)發(fā)信模板 英文大全如下：①發(fā)了開(kāi)發(fā)信后客戶沒(méi)回音，催！Dear ***,Sorry to trouble you again!Please find my mail below

外貿(mào)英文開(kāi)發(fā)信范文

外貿(mào)生意中應(yīng)該注意的事項(xiàng)
　　英文開(kāi)發(fā)信，是和客戶建立起聯(lián)系的前提，也是我們外貿(mào)中經(jīng)常會(huì)用到的。下面是我給大家整理的外貿(mào)開(kāi)發(fā)信英語(yǔ) 范文 ，供大家參閱! 　　外貿(mào)開(kāi)發(fā)信英語(yǔ)范文1 　　Dear, 　　How are you today? 　　ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier. 　　FREE SAMPLES & Catalogues will be sent if needed. 　　Write me back or Call me please, let me talk details. 　　Looking forward to working with you in the near future. 　　Best Regards and thanks. 　　Alice 　　Sales Manager 　　外貿(mào)開(kāi)發(fā)信英語(yǔ)范文2 　　Hi, Dear Mr Harold.Sacks, 　　We produce Medical Appliances with high quality & very competitive price for 15 years in China; Hope to find a way to cooperate with you. E-catalogues will be sent if needed. 　　Write me back or call me pls, let’s talk more in details. 　　Thank you. 　　Best Regards 　　Yours sincerely 　　Zarah 　　Sales Manager 　　外貿(mào)開(kāi)發(fā)信英語(yǔ)范文3 　　Dear purchasing manager, 　　Hello, this Lily Lee from xxx company, our company is a professional xx manufacturer with years‘s experience. so we want to avail ourselves of opportunity establishing business relation with you. 　　Please link our company web site:............. if you want to know more about our product. By the way, free sample are available. 　　Thank you in advance! 　　Best regards] 　　Xxx 　　Company name: 　　Tel:……. Fax:……. 　　MSN:.......... 　　Skype:……….. 　　外貿(mào)開(kāi)發(fā)信英語(yǔ)范文4 　　Hi Sir/Madam, 　　Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price. 　　Also we have our own professional designers to meet any of your requriements. Should you have any questions, call me, let's talk details. 　　Best regards! 　　Leon 　　外貿(mào)開(kāi)發(fā)信英語(yǔ)范文5 　　Subject: XX (products name) you need/ XX factory / xx good quotation 　　Dear Sirs: 　　We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . 　　This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introduce this item for you, and its future have XXXXXXXXXXX ( products information)..... 　　If you want to see more items, pls visit our website Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. 　　We look forward to hearing from you soon. 　　Best Regards, 　　Your name ( position) 　　company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.) 　　外貿(mào)開(kāi)發(fā)信英語(yǔ)范文6 　　Hey guy, 　　XYZ trading here, exporting LANTERNS with good quality and low price in US. Call me, let's talk details. 　　Rgds, 　　Rick 　　Cell phone: *** 　　(這是一個(gè)巴西的貿(mào)易公司寫(xiě)給陌生的美國(guó)公司的開(kāi)發(fā)信) 　　外貿(mào)開(kāi)發(fā)信英語(yǔ)范文7 　　Dear Mr. Steven Hans, 　　We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. 　　We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details. 　　As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular. 　　Best regards, 　　Dafu Wong 　　外貿(mào)開(kāi)發(fā)信英語(yǔ)范文8 　　Dear Sir, 　　This is XX from a manufacturer specializing in producing XXX in China. 　　We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. 　　Anyway,you could find some other items which you can also put on your market. 　　Any inquiries on the XXX please do not hesitate to contact us. 　　We are looking forward to establish win-win business relations with you. 　　Many Thanks & Best Regards 　　外貿(mào)開(kāi)發(fā)信英語(yǔ)范文9 　　Dears : 　　Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you. 　　From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products. 　　We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line. 　　Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely, 　　Mickel Liu 　　Company: 　　Add: 　　Contact: 　　Tel： 　　Fax： 　　URL: 　　
開(kāi)發(fā)客戶的方法有很多種，外貿(mào)開(kāi)發(fā)信就是其中的一種，很大一部分原因是因?yàn)橥赓Q(mào)開(kāi)發(fā)信的優(yōu)勢(shì)比較可觀（優(yōu)勢(shì)），本期話題圍繞如何去學(xué)一封“外貿(mào)開(kāi)發(fā)信”。 開(kāi)發(fā)信有哪些優(yōu)勢(shì)： 01 主要原因是因?yàn)殚_(kāi)發(fā)信的成本低且回報(bào)大，如果加上你的內(nèi)容質(zhì)量好的話是能夠提高訂單的轉(zhuǎn)化率的。外貿(mào)開(kāi)發(fā)信也一直都是外貿(mào)人開(kāi)發(fā)客戶的主要手段之一。 02 開(kāi)發(fā)信的操作很基礎(chǔ)特別是對(duì)外貿(mào)新人來(lái)說(shuō)也是無(wú)壓力的，且開(kāi)發(fā)信對(duì)資源成本較低，對(duì)于任何人都是可以去做的。 03 指向性很強(qiáng)，你想要開(kāi)發(fā)哪個(gè)市場(chǎng)都可以，靈活多變，指向性比較強(qiáng)。 雖然外貿(mào)開(kāi)發(fā)信具有非常大的優(yōu)勢(shì)，但是我們國(guó)內(nèi)的外貿(mào)新人們?cè)趯?xiě)好外貿(mào)開(kāi)發(fā)信的過(guò)程中都會(huì)遇到許多問(wèn)題，比如英語(yǔ)水平不高、寫(xiě)作能力差和因一些國(guó)家文化差異造成的誤會(huì)。這些都需要我們外貿(mào)新人去進(jìn)一步學(xué)習(xí)如何去寫(xiě)一封好的外貿(mào)開(kāi)發(fā)信。 標(biāo)題應(yīng)該契合主題突出重點(diǎn) 主題是非常重要的環(huán)節(jié)之一，如果主題都跑偏的話整封開(kāi)發(fā)新都是不具有任何意義的。另外在開(kāi)發(fā)信的內(nèi)容當(dāng)需要用一個(gè)主題來(lái)定義自己的產(chǎn)品（最好是有亮點(diǎn)）才會(huì)讓客戶有印象并記住。 開(kāi)發(fā)信的內(nèi)容需優(yōu)化 假設(shè)開(kāi)發(fā)信的內(nèi)容不錯(cuò)的話，打開(kāi)率和回報(bào)肯定也是非常高的。 具有亮點(diǎn)，吸引人眼球 整個(gè)開(kāi)發(fā)信的內(nèi)容中需要具有特色的亮點(diǎn)來(lái)抓住客戶的眼球，或者是加上一個(gè)標(biāo)志性的口號(hào)以此來(lái)讓客戶記住。 開(kāi)發(fā)信的總體篇幅不應(yīng)過(guò)長(zhǎng) 現(xiàn)在文字如果做的不是特別好的話是不能夠被“讀者”所讀完的，尤其是現(xiàn)在是短視頻的時(shí)代，大家都只會(huì)愿意看幾十秒的視頻，而不愿花五分鐘時(shí)間來(lái)看文字，長(zhǎng)篇大論的話就更加沒(méi)人愿意看了。所以就像上述提到的抓住重點(diǎn)去寫(xiě)，你想突出的就簡(jiǎn)單的介紹就好了。（切勿試用復(fù)雜的語(yǔ)句）不然不專(zhuān)業(yè)不說(shuō)還會(huì)因?yàn)楦鞯匚幕町愒斐烧`會(huì)，也背離了開(kāi)發(fā)信的初衷。 落款注意不要過(guò)于籠長(zhǎng)和繁瑣不要有http://的URL超鏈接的網(wǎng)址是很容易被當(dāng)做垃圾郵件被攔截 。 總結(jié)：好的開(kāi)發(fā)信的話都是比較簡(jiǎn)潔明了，客戶打開(kāi)后一眼就能夠明白你是賣(mài)什么產(chǎn)品和產(chǎn)品的特色化優(yōu)勢(shì)，所以寫(xiě)好開(kāi)發(fā)信是需要仔細(xì)研究。
　　英文開(kāi)發(fā)信如果寫(xiě)的有特點(diǎn)的話，在外貿(mào)上也許能夠開(kāi)發(fā)更多客戶呢?下面是我給大家整理的外貿(mào)英文開(kāi)發(fā)信范文，供大家參閱! 　　外貿(mào)英文開(kāi)發(fā)信范文1 　　Dear Sir, 　　This is XX from a manufacturer specializing in producing XXX in China. 　　We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. 　　Anyway,you could find some other items which you can also put on your market. 　　Any inquiries on the XXX please do not hesitate to contact us. 　　We are looking forward to establish win-win business relations with you. 　　Many Thanks & Best Regards 　　外貿(mào)英文開(kāi)發(fā)信范文2 　　Hello ， 　　You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying. 　　I’m not sure if I can help you but I have a few suggestions re email marketing. 　　• If you send emails to new companies I would include a list of customers that you currently export to in various countries 　　• I would also include customer testimonials from your buyers. This are very powerful and give you credibility. 　　• Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately 　　If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others. Remember that companies like us and others who import product are very concerned about quality control of products. 　　Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product. 　　Regards, 　　外貿(mào)英文開(kāi)發(fā)信范文3 　　I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. 　　As a professional manufacturer, I would like to introduce our products to you and offer you a quote. 　　We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at www.efrontzj.com 　　We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,. 　　Sincerely yours, 　　外貿(mào)英文開(kāi)發(fā)信范文4 　　We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. 　　We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. 　　Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. 　　In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 　　Wish you enjoy a great day! 　　外貿(mào)英文開(kāi)發(fā)信范文5 　　We get your name and email address from your trade lead on www.tradelead.com that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. 　　We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are 　　welcome to visit our website which includes our company profiles, history and something latest designs. 　　Should any of these items be of interest to you, please let us know, We will be happy to give you details. 　　As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular. 　　Best regards, 　　Dafu Wong 　　外貿(mào)英文開(kāi)發(fā)信范文6 　　Company: 　　Add: 　　Contact: 　　Tel： 　　Fax： 　　URL: 　　This is XX from a manufacturer specializing in producing XXX in China. 　　We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. Anyway,you could find some other items which you can also put on your market. Any inquiries on the XXX please do not hesitate to contact us. 　　We are looking forward to establish win-win business relations with you. 　　Many Thanks & Best Regards 　　外貿(mào)英文開(kāi)發(fā)信范文7 　　Good day! This is Mickel from China. We are writing to you to establish long-term trade relations with you. 　　From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products. 　　We are a leading company with many years' experience in wire mesh export business. Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line. 　　Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon. Sincerely, 　　Mickel Liu 　　
分享一下開(kāi)發(fā)信的結(jié)構(gòu)及應(yīng)該使用的郵箱。 一.郵箱品牌? 這個(gè)的關(guān)系很大，重點(diǎn)是郵箱服務(wù)商的通道。海外發(fā)信對(duì)服務(wù)器、ip、系統(tǒng)的要求很高。建議用收費(fèi)的郵箱，系統(tǒng)更好。目前業(yè)內(nèi)TOM的vip郵箱是收費(fèi)郵箱行業(yè)中知名度較高的，且性價(jià)比不錯(cuò)?？梢酝扑] 二.外貿(mào)撰寫(xiě)結(jié)構(gòu) 1.?標(biāo)題：10-20字內(nèi)，抓住要領(lǐng)獲得客戶注意力 2.?Rapport：DearMr. 3.可信的利益陳述：你必須建立你的可信度，解釋客戶為何同你關(guān)聯(lián)，你能給他帶來(lái)什么好處，你的相關(guān)能力何在？你給他的提議是什么？要高度概述的同時(shí)，保持力度。需要較好的語(yǔ)言功底。 4.?特別陳述：你公司有何特別之處，最好“只能”同你們合作。 5.?特別的offer:這個(gè)往往是給客戶一個(gè)強(qiáng)烈回復(fù)的動(dòng)機(jī)。 6.?提請(qǐng)行動(dòng)：接下來(lái)希望客戶如何行動(dòng)，給一個(gè)提請(qǐng)行動(dòng)的祈使句，或者一個(gè)問(wèn)句，請(qǐng)客戶回答。 7.?PS：有時(shí)PS非常管用，算是對(duì)開(kāi)發(fā)信的一句話總結(jié)，并繼續(xù)敦促客戶采取行動(dòng)。3和4是開(kāi)發(fā)信的核心所在。6處理好結(jié)尾對(duì)于回復(fù)率有很大的影響。業(yè)務(wù)員一定要花時(shí)間想清楚，你能給對(duì)方帶來(lái)什么好處，并簡(jiǎn)明扼要地講出來(lái)。最后，你希望客戶怎么做，要明確地講出來(lái)。一些ifyouhaveanyinterest,這種常見(jiàn)的結(jié)尾是沒(méi)有力度的。不如，Pleasesendusyourenquirywithyourspecificneeds.或者，Whatmaterials(models)youaresellingnow?
明確的主題一個(gè)不明確的主題，會(huì)讓客人根本沒(méi)興趣去打開(kāi)陌生人的郵件。這個(gè)就需要經(jīng)驗(yàn)了，內(nèi)容要言簡(jiǎn)意賅，直接吸引客人通過(guò)主題去點(diǎn)開(kāi)郵件，目的就達(dá)到了。至于他看了以后有沒(méi)有反應(yīng)，就要看實(shí)際情況和你內(nèi)容的功力了。使用最最簡(jiǎn)單的詞匯和句子。需要多學(xué)多模仿客人的郵件，用最簡(jiǎn)單的詞匯來(lái)表達(dá)你要表達(dá)的東西。外貿(mào)函電的精髓就是，“簡(jiǎn)單簡(jiǎn)單再簡(jiǎn)單”，能用一個(gè)詞表達(dá)的絕對(duì)不用兩個(gè)詞或短語(yǔ)，能用一句話寫(xiě)清楚的，絕對(duì)不寫(xiě)兩句。誰(shuí)能用最少的句子表達(dá)同樣的意思，那就是最厲害的！多使用被動(dòng)語(yǔ)態(tài)。我們明天會(huì)寄你樣品。中國(guó)人喜歡說(shuō)We'll send you the samples tomorrow. 這句話沒(méi)錯(cuò)，語(yǔ)法正確，意思清楚，但是老外就不喜歡這樣說(shuō)。他們通常會(huì)這樣寫(xiě)：Samples will be sent to you tomorrow. 用得是被動(dòng)語(yǔ)態(tài)，人稱(chēng)就沒(méi)有了。語(yǔ)氣要緩和。其實(shí)郵件本身是比較死板的，在電腦面前閱讀那些冰冷的字眼，和面對(duì)面的交談或者電話溝通是完全不一樣的?？匆痪湓挕癙ls give me reply today.” 這句話如果面對(duì)面講，客人不會(huì)覺(jué)得有什么問(wèn)題，會(huì)很高興說(shuō)ok，或者no problem；如果電話里說(shuō)，也不會(huì)有大問(wèn)題；但如果放在郵件里，是不是略微生硬了一點(diǎn)點(diǎn)呢？如果改成Could you please help to give me reply today? 用的是疑問(wèn)句，加上could, help這樣的字眼顯得十分委婉，但是又明確表達(dá)了你希望今天得到答復(fù)的準(zhǔn)確意愿。這樣不是更好么？所以please, help, kindly, could, thank you, appreciate這樣的話在郵件來(lái)往中是很普遍的。除非你和客人已經(jīng)非常熟了，偶爾客套一下即可，平常就可以不需要了。
外貿(mào)開(kāi)發(fā)信是每一個(gè)外貿(mào)人都繞不過(guò)去的事物。雖然開(kāi)發(fā)信的回復(fù)率受很多因素的影響，但是回復(fù)高的開(kāi)發(fā)信總有可圈可點(diǎn)的內(nèi)容。 很多外貿(mào)人會(huì)注重使用“模板”，其實(shí)完全沒(méi)有必要。 根據(jù)公司的產(chǎn)品、客戶的情況，自己寫(xiě)出的開(kāi)發(fā)信，才是最好的。同時(shí)真正優(yōu)質(zhì)的外貿(mào)開(kāi)發(fā)信可以持續(xù)給外貿(mào)人帶來(lái)非常豐厚的回報(bào)。 因此，針對(duì)開(kāi)發(fā)信的撰寫(xiě)，外貿(mào)人應(yīng)該好好下一番功夫。 下面我們就來(lái)說(shuō)說(shuō)開(kāi)發(fā)信的寫(xiě)作技巧與案例~ 開(kāi)發(fā)信寫(xiě)作注意點(diǎn) 1. 郵件的標(biāo)題 2. 3C原則（Clarity、Conciseness、Courtesy） 3. 目標(biāo)導(dǎo)向 4. 注重細(xì)節(jié) 郵件寫(xiě)作案例 這是一個(gè)美國(guó)客戶，詢問(wèn)了我們一款電競(jìng)椅的價(jià)格。我們的業(yè)務(wù)員報(bào)價(jià)之后，客戶沒(méi)有反應(yīng)，跟蹤了幾次依然沒(méi)有回應(yīng)。忽然有一天，客戶問(wèn)我們的工廠是不是在安吉，得到我們的確定后他說(shuō)要來(lái)工廠參觀拜訪。 見(jiàn)面后，客戶在工廠看了一番，沒(méi)有留下名片就走了。客戶回去后依舊沒(méi)有任何動(dòng)靜，也不與業(yè)務(wù)員聯(lián)系。 相信這樣的場(chǎng)景很多外貿(mào)人都經(jīng)歷過(guò)。 經(jīng)過(guò)各方面考量，我們還是決定繼續(xù)跟蹤這位客戶。通過(guò)對(duì)客戶進(jìn)行背景調(diào)查后，我們了解到了客戶的相關(guān)信息。同時(shí)我們也需要考慮到美國(guó)的實(shí)際情況。 以上述信息作為切入點(diǎn)，我們又給客戶發(fā)了一封郵件，這次我們收到了回復(fù)。 Hi XX, Hope this email finds you well. Concerning the issue of that we export from other country to USA, we are still working on it with Haiti and Dominica free trade zone, the strategy way is ok, but we need confirm the details and make sure get the exact cost from China to their places. We will have the full information at the end of this month, I will update to you in time. （客戶回復(fù)：OK let me know what you find out, the only problem I see that is I am sure you know those are 2 countries WITHOUT any factories making anything related to furniture, so even if you can do the paperwork change, I believe that will NOT be accepted by USA customs, they know those are very poor small islands with no factories.） By the way, the trade war may be stopped soon, we need to make some purchase plan in advance, otherwise every customer will place the orders in the same time, the factory will be very busy and postpone the delivery time too.（客戶回復(fù)：I understand, but now we buy from 3 other gaming chair factories, so we do not need any new chairs, until after CNY, since we order a lot of stock to arrive before 12/31/2018.） Have a nice day! Best Regards Wishes Ivan 從客戶的回復(fù)中，可以提煉出三點(diǎn)：他與三家工廠在合作；現(xiàn)在不是他的采購(gòu)期；2018年12月底之前他不需要電競(jìng)椅。 雖然沒(méi)有成功簽單，但是這封郵件也達(dá)到了想要的結(jié)果。我們收到了客戶的回復(fù)并且知道了客戶目前的情況，以及他的采購(gòu)周期和時(shí)間。接下來(lái)就需要根據(jù)他給出的時(shí)間在合適的時(shí)候加強(qiáng)聯(lián)系。 總而言之，在開(kāi)發(fā)海外客戶的過(guò)程中，寫(xiě)好開(kāi)發(fā)信很重要。 當(dāng)你的郵件內(nèi)容嚴(yán)謹(jǐn)而禮貌，并且戳中了客戶的點(diǎn)，與他們的想法或者顧慮相切合，你就有很大機(jī)率引起客戶的關(guān)注，從而獲得回復(fù)。一旦與客戶建立相對(duì)穩(wěn)定的聯(lián)系，訂單指日可待！